Creative Direction

Client: McLaurin Campaign for Lt. Governor of Georgia

State Senator Josh McLaurin has a dream of becoming Lieutenant Governor of Georgia, but Josh isn’t just any old State Senator. He’s a cool State Senator who knows there’s power in comedy, and in connecting in a very direct way with Georgia Voters.

Josh hired me to manage a team of Atlanta’s best and brightest comedians as we wrote and pitched sketches, and filmed videos for social that aimed at boosting name recognition for our state-wide candidate.

Along with our videographer, we created man on the street interviews, scripted sketches, and coordinated a Jubilee style 20 (ish) vs 1 with comedians that engaged with Josh on policies, bits, hot takes, and more bits.

Here’s a small sampling of what we created. For the most up-to-date footage, visit @joshmclauringa on Instagram and @joshforga on Youtube.

Previous
Previous

Human IT: Brand, Website + Copy

Next
Next

50 States, 50 Grants: Campaign